Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage. Peter L. Phillips

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage



Download Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage



Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage Peter L. Phillips ebook pdf
Publisher:
Language: English
Page: 224
ISBN: 1581153244, 9781581155235

Review

"This book offers plenty of solid advice on the means of effective design brief development. But its larger value lies in Phillips’ distilled wisdom in how to employ the design brief as a strategic design management tool. His is a virtually sure-fire formula for increasing design’s centrality to, and influence upon, corporate culture today.”
  (Michael Eckersley, Principal, Human Centered )

From the Publisher

According to a recent survey by the Design Management Institute, development of truly useful design briefs is one of the top ten issues that design professionals struggle with on an on-going basis. This book reveals what every design manager must know to build and develop a strategic, business relevant design organization and process.



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